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Can you sell real estate training on YouTube? The quick answer to this question is yes, you can! But how do you go about doing so? In today’s episode, Nate shares with you his secrets on how he got a channel from scratch to hundreds of thousands of subscribers.
Is it possible to sell real estate training on YouTube? Yeah. So, how do you do it? I’m going to talk to you about a channel that I produce for a Kris Krohn. It’s doing extremely well. In fact, to the tune of 5 or 6 hundred thousand dollars per month in revenue. Yeah, you can sell real estate training on YouTube. So, I’m going to go into detail on the Kris Krohn channel. And the reason that I can do that is I actually I’m a 50% owner on this channel. We created this channel from scratch. I’m going to pull back the curtains and show you exactly what we did so that you can do the same thing and grow a following on YouTube and sell your real estate training. So, I’ll start out by sharing how this whole idea began. Why Kris and I started working together and how we started with one Episode a week? When we increased to 5? And how we went from zero revenue up to $100,000 in a month and then how it’s gotten to the place it is now. You’ll even learn how we intentionally caused a spike on our channel which caused huge growth, exponential growth. Alright. So, let’s dive right in. So, I had an idea. I had proven it in small scale. Meaning, I had made some of these how-to videos that started to get this traction and results on YouTube. How I discovered this strategy originally is I created these how-to videos for a website so that that webpage kid get ranked on Google and it worked. Right? It was a lot of work to create that page not only did we create that how-to video. We transcribe the video and put the text there. So we had searchable text. We design infographics and we link them back to Pinterest. We do article marketing that would link back to the page. We do other types of commenting and link building back to this page. And it did work. We got these pages ranked on the top of Google. But then I noticed something. I noticed that the YouTube video itself on YouTube was getting 50 times more views and traffic than this page that was ranking on the top of Google. So, that’s how I discover this strategy and I had proven it video after video after video in small scale. But I’d never done a comprehensive channel where we just launched a channel really trying to build viewers and subscribers and build a following. So, when I saw Kris and his expertise in investing in real estate. I just knew that the strategy would work for him. So, I shared with him the idea and we decided to launch with one Episode per week following the keyword research strategy. So, every video that we posted answered a question that people had about investing in real estate. Without fail, we did keyword research before filming for every episode. So, instead of just coming up with ideas that Kris wanted to film on investing in real estate, we found the questions of people are asking like, “What type of credit do you need to invest in real estate?” Or “How to invest in real estate with no money?” Or “How to improve your credit to invest in real estate?” So, we just found leaf after leaf after leaf after leaf. Now, if you’re new to the channel, you might not know what I’m talking about when I say leaf after leaf. So, I’m going to link to another video up here that you’re going to want to watch next. It’s my leaf strategy video. It’s really the whole foundation of how we got this channel started. Okay. So, like I said before. We started with just one episode per week. We did that for about 2 and a half years almost. Kris took a summer off. But for the most part, we were doing one episode per week and we started to get some traction. We started to get a lot of requests coming in of people wanting to buy something. People wanting to work with Kris. But they didn’t want to fly out to his events in Utah. That just wasn’t something that the YouTube audience really did. Maybe once every 6 months, we’d have a person come. We wanted it to 2 things. We wanted to capitalize on the foundation that we’d laid for this YouTube channel. And 2, we wanted to find a way to get some sales. To really monetize this. So, we did 2 things. One, we increased to 5 episodes per week. I told Kris, I said, “In 4 months, if we go at this higher capacity or this higher rate, we should then start to see some exponential growth.” And Kris said, “Alright. Let’s try it. We’ll do a four month test.” Luckily on the four-month mark to the day, we had a massive spike. And what we thought was massive because then a few weeks later we had a spike that tripled that one. But we did start to experience those spikes. And also 6 months after we went to five episodes per week, Kris launched a digital course. And now, we have something different to offer to the YouTube audience. They were ready for it. They were waiting for it. And so the moment he offered it, it was a 1,000-dollar course and he sold over 100 of them. He made over a hundred thousand dollars that first month. And then each month after that until now, he’s never gone below $40,000 in a month. In fact, it did that for a few months and then it just progressively increased from there. So, you want to know how we caused a major spike, I mean we’re talking a spike that caused us to go from 80,000 subscribers to 160,000. So again, all these videos we created or on these leaf topics. These how-to questions of how to invest in real estate, right? And we just on leaf after leaf after leaf. Well then, we went back into the analytics and we search to find opportunities. We found one. There is a video called “How to invest in your 20s?”. So this first video, it was about 6 minutes or so. And YouTube had been suggesting it to a lot of people. Tens of thousands of people. And so we got the idea to make a sequel. Make another video with the same title but we make it longer, we’d make it better. That video totally worked. In fact, it worked way better than we expected. I mean the first 2 weeks, it performed above average then it just caused a huge spike and again, within that 5-week period, we doubled our channel size from 80 to 160 thousand subscribers. Once you have momentum on your channel, you actually have a few more opportunities. I love the keyword research strategy and we still implement it to this day even on the Kris Krohn channel. But we’ll also go after topics that don’t have any search volume and we can get away with that because we have momentum. Now, we have a subscriber base and we have YouTube as our promotion engine that will promote our videos. We can make a video and title it whatever we want and we will get views. So right up here, I’ve linked… I’ve just made a playlist with these 2 videos. Version 1 they’re performed well and version 2 which is the sequel that we created. It tells the same story but it’s better it’s longer. And I think it’ll be really helpful for you learning how to sell real estate training on YouTube.