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What does it take for people to believe in you and your product or service? In today’s episode, Nate talks about his experience starting out as a YouTube Producer, and how he eventually became successful in it!
Today, I have a great track record of success. I get clients by word of mouth. People pay me 6 figures for my services. People actually pay me a thousand dollars per hour which I still think is crazy. So, I don’t like to provide consulting. It’s real taxing on the brain. So, I raise my prices to a thousand dollars per hour. And yet people still hire me for that amount. But it wasn’t always this way. In fact, just a few years ago, I couldn’t sell my service at cost. I was basically giving it away without any profit and I couldn’t get any takers. In this episode, I’m going to share with you what I did to make that change. How I went from not being able to sell it to being able to sell it for 6 figures and having a great track record of success. To turn things around, I did something very intentionally, very specific and strategic. So, I’m going to share the story of what I did including how I needed to build a track record and how I needed a portfolio and what I did to get that because no one would buy my services. And I’ll talk about how I was able to actually quadruple my pricing. And when I mentioned that pricing to people, they they just say, “Yes, sounds good to me.” Today, I have a huge track record of success on YouTube. But going back 7 years ago, I didn’t have it. In fact, I had proven my strategy in small-scale. So, I knew that it would work but no one else could see it and no one else had experienced it. I started putting on three-day retreats. And I’d get 15 or 20 people that would come to those and after the 3 days, they would say, “Wow, this was so valuable. When’s your next one?” So, they told me that they liked it but that they implement what I taught? No, they didn’t. There were people that hired me for coaching and consulting. I would coach them and give them feedback. I’d even put on one time filming events where they’d come and they’d film a few episodes at a time. But nobody really ever stuck with it. And I was really frustrating to me because I knew my strategy would work. What I really wanted was to hold somebody’s hand and take them from start to finish and help them be consistent for a long time. But I really wanted to sell some type of comprehensive package where I could do that and I even offered it at cost where I wasn’t gonna make any profit because I really wanted a portfolio. When I had a my web design service, I had a whole portfolio and people could look at all the different websites that I had designed and they knew what their investment was going to get them. And for my video production services where I created speaker videos, I could show them samples of things. But for this large comprehensive approach on YouTube, yeah, I could show him a single video here and there. But when I said, “Yeah, we’re going to film 260 episodes in a year. And this is the dollar amount.” They just… They wouldn’t bite. They wouldn’t do it. You know, I remembered that like, “Okay, a portfolio or a track record of success. People need to see that. They need to see results.” So, I came up with an idea. 5 years ago, I approached 6 different people with this idea that was form a partnership with them. Basically they get my services for free because I wanted to have a proof of concept. I wanted to build a portfolio and Kris Krohn was one of these people. He was the one of the 6 that said, ‘Yeah, let’s do it.” And kind of a funny story. I sent him a half-hour long video explaining my idea. And knowing Kris now, I know how painful that is for him to just sit there and watch something for 30 minutes. So, he actually messaged me back. He was very kind. And he said, “Can you summarize what this video says?” And I’m intrigued. But I don’t know if I have 30 minutes. My response to him was, “You’ve got to watch it just to see the whole picture.” Well, he did watch it. He said, “His wife Kalenn watched a video with him. And that they were interested.” So, we entered into a partnership and we started the channel from scratch. Fast-forward to today, we’re almost at 500,000 subscribers and the channel is bringing in between 5 and 6 hundred thousand dollars per month. You can tell that that’s a statistic that I like to drop all the time. But what did that do for me? This channel has given me a huge track record of success. I mean, it started giving me the credibility and the proof of concept. Long before now and so there’s actually several channels that I produce that work as this proof of concept or work as this portfolio. Now, when I talk to people and I teach them the same strategy, they implement it. They take action on it. There are people now that are actually not my clients who have gotten results just from watching my videos on YouTube. As soon as I had this credibility and I had this track record of success, I mean I noticed people were coming to me saying, “Hey, how did you do that for Kris? Or how did you do that for Paul? How did you do that with the Duncans?” Not only did I have people now interested in buying my services but actually quadrupled my pricing. I thought it would be a good idea to actually include profit in there. I was trying to give away my services at cost before I like no one would want it. Now, I had a track record of success, I had credibility. People now knew that my strategy was sound and now they’re willing to pay a premium price for it. And the cool thing is I don’t really market or have a sales campaign to get new clients. All my clients come to me through word-of-mouth and I get invited to speak places people that hear me. They go and they do research on me on these that I’ve created and they approached me and asked me if I have room to help them as well. When I look back, I guess the one thing that I really had going for me is I really have a strong entrepreneurial Drive and just a commitment to not give up. Because I believed in my strategy. I knew… I proved it in small scale and I saw what it could do. And I just knew on big scale it would really work. And I was so committed to that and I was willing to give it away for free and prove it for a couple of years before it really turned profitable. So, do you believe in your service enough to give it away for free? Seriously, if you’re struggling to make sales or struggling to sell it at the price point that you’d like, consider trying that. Get yourself a track record of success, build yourself a portfolio and on that note, the video that I want you to watch next, I’ll link to it right up here is how to make money on YouTube fast. I think combining that video of how to make money on YouTube with how to sell your product. I think these two videos will go really well and will help you succeed in your business.