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There are many marketing strategies to promote your services but it doesn’t really matter unless it has results. Nate Woodbury has two ways that are proven to be effective and he’s going to share it with us in today’s episode. Tune in if you want to promote your services online!
In preparation for a lot of these videos, I simply do keyword research. As you can imagine. And I found this question how to promote your services online. And I really know how to do that. We’re going to talk about two specific ways. Because there’s a lot of things that we can talk about with marketing. But I’m going to focus on the 2 that I really know well and that I’ve gotten a lot of great results from. So stay tuned. Alright, Scott. Can you guess without… Now, that you’ve already looked at the notes. -I wouldn’t have to look at them. Can you guess what the number 1 tip I’m going to recommend to promote a service? -Oh yeah, you’re going to talk about YouTube. -Okay, what’s your guess on the second thing? -Probably LinkedIn. -Okay, because we’ve talked about both these things before. YouTube and LinkedIn. Why YouTube? -Well, no. So, we’re going to talk a little bit about YouTube, right? And you know, most people when they think about YouTube, they just think of it as you know a source of entertainment. A quick laughs, a place to hear some good music or catch the latest news or the latest viral video. You know, it’s rare that people actually look at YouTube and say, “This is an amazing like marketing source for me.” -Exactly right. But how many times have you searched for “How to unclog a drain? Or how to…?” -Right.Yeah. I mean we all do that. You’re right. The kind of the DIY stuff. You’re in the middle of changing your oil and there’s a weird-looking nut and bolt configuration. And you know, what is that even well if I take it off? What if I take off this nut and bolt? And there’s a video on it. I love that. -And what about… Let’s say what topics you speak on? -I speak on humor in the workplace. Being nice to your employees. -If I’m an employer and I go to YouTube and I’m like, “How do I get my employees to get along?” I typed that in. I bring up a video of you. -Oh, that wouldn’t that be nice. -Talking about how to get employees to get along. I now see you as the expert. So that’s the opportunity with with video on YouTube. It’s a amazing search engine. But it’s a place where people go to learn as well as be entertained. And if you have a service, you can demonstrate your service but you can really showcase your expertise and answering the questions that your customers have. Now, I want to distinguish there’s a difference between educational how-to style videos and promo videos. There’s definitely a place for both. Promo videos are where you you take people through an emotional conversation that really focuses on not just the features but more importantly the benefits of what you offer. Really helps people emotionally connect with you, your brand. Those videos go on your website. So when people are ready to check you out and check out your services, that’s when you want them to watch a promo video. But on YouTube, you just want to help them out. You want to answer their questions, showcase your expertise in just giving them that advice or that help or that tutorial that they need. And by doing that, they see you as the hero and then when they need your help, you know, when they need help in that specific… -Then they can go to your website. -Go to your website. -And then they see the details. The sales pitch so to speak, yeah. -And at the end of the video, it’s totally fine to throw in a little teeny sales pitch. But the video is done. Right? You say, “How to get your employees to get along?” You give them all the advice and that’s how you do it. And then like, “So, if you found this video helpful, I’ve actually got a training course on how to work with your employees. You can find it at the page on my website.” You know, link in the description. And that way, you know, people know that you offer something but they don’t feel offended at all because you gave them all this information for free. You’re really helping them out. They see you as they’re hero because you told them how they could you know solve that thing. -You’re a credible source for them and and like you say, you haven’t mixed it with any sales messaging until there’s that separation. And then you might say, “Come see me here or look into this there.” Yeah. -I mean, it’s such a huge advantage on YouTube to think that you have an expertise and I have an expertise and there’s people all around the world that are searching for that expertise. But they don’t know that you and I exist. And so you can… By creating this video that they can find. Now they they find us and they see us as that expert that can help them. Alright. Now, we’re going to talk about LinkedIn. Now LinkedIn is a great place for business to business. And I like to focus on LinkedIn because I’ve gotten some great, great result. And I’m really going to simplify it. The strategy here is not a spammy marketing technique. Step 1, there’s 2 steps here. So step 1, really polish your profile. And I’m not talking about polish your resume. A lot of people on LinkedIn will create their profile to look like a resume. “I worked at this job, this was my title, this is you know, that from this date to this date. And then I was here. And then I was here. I’ve got this degree. I’ve got this certificate. I ran in this race. I’ve got this trophy. Okay, this is my resume.” That’s not going to sell your services. Think what would sell your services? What…? Do you put that stuff on the homepage of your website? Or if you were to create a brochure, you know to to market or a flyer to mail out or something? What would you put there? That’s what you want to put on your LinkedIn profile. You want to talk to your ideal customer. So if your ideal customer comes there, they’ll see what you do for them. You kind of talk about the benefits. You know, so on mine, I don’t remember exactly what I put but it’s something to the effect of. I help influencers make 7 figures from the YouTube channel. You know, something like that. So people know exactly what I do and the benefits of how it impacts them.
So, if an influencer comes to my LinkedIn profile, they know how I can help them. You know, I don’t need to say, “I worked at this company and I’ve ridden my bike this many miles.” -Or well, I mean. I mean, there are people out there they’re looking for jobs, you know what I mean? That aren’t necessarily doing business. But they’re just trying to lure an employer. And so they do have those available. But you’re right. In terms of what we’re discussing here which is… -For people watching this video. W-ant to try to market our business. -You’ve got a service that you want market. -You’ve got to find a different way to present it. Yeah. -If you’re trying to get a job then just ignore my advice and create some fancy resume on LinkedIn. And if you’ve got a service that you want to… Want to promote, that step 1. Really polish up your profile find other examples to look at. Look at other people’s profiles that are more of a sales piece but that are inviting that are warm that don’t come across a sell-sy. That just think, “Oh wow, this person is really good. I want to hire them as a speaker. I could hire them for this.” Versus the the resume and you’ll see what I’m talking about there. Feel free to check out mine and critique my profile. Once you’ve got that created, this is the magic. This is all you have to do. Obviously find some people that are your ideal clients. Send them a connection request with a customized note. A customized message and don’t sell. Don’t try and help them, don’t pray and push anything. Just give them a sincere compliment. -Example of that. That you’ve done or you’ve used or you’ve seen. -Say, I wanted you to become a client of mine. I thought, “Ooh Scott, he is amazing. I want to work with this guy.” So I say, “Hey Scott, I took a look at your profile on LinkedIn. And I’m really impressed. I see that you’re doing a lot of good things. It looks like you’re doing some great things in you know, helping leaders in the workplace. You’re also in a lot of shows that I really admire. Keep up the good work.” -That’s it. -That’s it. That’s literally all I would say what typically happens. Scott gets that message and he’s like, “Oh, that’s a nice thing to say. Who is this Nate Woodbury character?” And you looked at my profile which is now the sales message. And you see how I can help you. But I didn’t have to push it on you. Right. And what typically happens beyond that is you’ll actually go and visit my website or you’ll watch one of my LinkedIn or YouTube videos. That’s really what happens. I have people that will then reply and say, “Hey, thanks. It looks like you’re doing some good things too. I read your profile and also watched one of your YouTube videos. This was really funny.” You know, they’ll comment like that. I did a test and I found that between 60 and 70 percent of the people that I sent that type of a message to replied to me. That type of percentage is just unheard of if you’re going to send out an email. You know, you get a 1% open rate. We consider that decent or whatnot. -Right. But to get a 60 to 70 percent of the people on LinkedIn to reply to you. And a lot of those people have checked out your profile. So, that’s definitely a way to market your services. You actually just showcase your services on your profile and then just give compliments. So which of those 2 strategies are you going to implement? I hope both. -Everybody loves to give a compliment paid. I mean, you know, stroke their ego a little without saying anything to salesy. -Yeah, how long would it take? How long would it take? I mean you got to polish your profile? Maybe that takes an hour. Maybe. Maybe longer, I don’t know. -Yeah. -But how long does it take to send a compliment to a few people each day. -Not long at all. -So, YouTube videos, how long does it take to record a 10-minute episode answering somebody’s questions? -10 minutes. -10 minutes. -By my math. -Alright. We will see you tomorrow.