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Many people often wonder what kind of Youtube channel they should start with to build have successful YouTube channels and maximize their reach. If you’re one of those contemplating how to start your own Youtube channel, then tune in to this episode!
So, when people ask me, what I do for a living. I love the reaction I get when I tell them I’m a YouTube producer. Because I don’t know anyone else that’s claimed that title. And ultimately, they think you know, when I explain more and I say, “Yeah, I produce YouTube channels for people. I do the filming, my team edits and and whatnot.” And a lot of times it’s a parent that thinks of their their son or daughter that’s like, “Oh, yeah. My daughter wants to start a YouTube channel.” And it’s usually playing video games or something like that. So, there are a variety of different types of channels. There are gamers that are successful. The type of channel that I have experience in creating is I take a coach, a speaker, an author, a mentor. Some type of an influencer. And I know how to help an influencer or become successful on YouTube. So, I mean you brought to me this question of you know, what type of YouTube channel should I start. Because you’ve got a couple of different ideas. Tell me where this question is coming from for you? -Yeah. So, for me, I have my business. -Which is?-Which I do content marketing it’s social media management. But then I also have a blog where I talk about our lifestyle on our ranch homestead. And we’ve got a bunch of goats. We do a lot of gardening. We’re constantly doing DIY projects on our house which is a log cabin. And so, those are 2 separate things. And I’ve had so many people tell me you should do a channel about your homestead. And that feels really scary because that’s you know, it’s a lot of work. -So, the question I have for you right off the bat on that channel is what outcomes do you want from it? I mean a lot of people think, “Well, I’ve got to be doing it for money. I want to turn it into a business.” And is that the case? Or would you really just be doing that as a hobby? Because you’ve already got a business. Do you want… Do you want to make money from that? -Well, honestly, it’s always started off for me as a hobby. I just really enjoy sharing it. And people find it interesting. A lot of people ask me questions. And I think a lot of people are curious about our life. I think it’s pretty normal but to them, it’s this strange thing. So, that one I think there’s potential to monetize it at some point. But right now, that’s not the main purpose. With my business, I could see building a YouTube channel similar to what you’ve been describing in this whole series of videos that you’ve been teaching. Mainly because, I have some passive income things that I’ve already built that by building a channel, I then have the means to create more passive income in my business which would allow me more freedom to go do more of my hobby. So, that’s kind of my dilemma is, which channel to build and which one to focus on first? Maybe Sunday I’ll have both as options. But I don’t have the bandwidth right now to do both right now. -So, I do believe that this is a scenario where it does justify having 2 separate channels. -Okay. -And let me just talk about what realistic expectations are would for each. -Okay. -So, if you wanted to focus on the vlog about the homesteading and raising goats and all these DIY projects, that would be a very entertaining channel. Way more entertaining than the type of content I typically create. -Yeah. -It would be more like my cereal video. -I mean, you’d have a lot more fun creating it but to make a living off of that, it’s probably going to take about 4 years. -Okay. -So, I have… I do have ad revenue that’s coming to me from YouTube but it took about 4 years to get to a point to where it’s enough that it could provide a livelihood. You need millions of views to make thousands of dollars. With a channel that’s backed by a business, you’ve already got ways that are generating revenue. Okay? So, your YouTube channel while you’re not making commercials, you’re making educational videos and giving away value, that value then turns into leads for your business/ -Right. -And so, very quickly within several months you’ll start generating leads and it can grow. You know, a year from now, if you have a consistent strategy, that will become very significant to where that could be your focus. In fact, my biggest channel with Kris Krohn, I never expected what would happen in that… When I first met Kris, when we started this channel. Zero subscribers. He had a very successful company. A big company. Multi-millionaire, Kate. And a big following locally. Because YouTube is so successful and the type of leads that come from it are so valuable, it’s like a referral. They’re warmed up so much. The preframe on YouTube is so powerful that he’s shut down all of his other marketing arms. He’s kind of even transformed his company to take advantage of this great opportunity we have on YouTube. It’s really, really cool. The moral of this whole story is when you’ve got a business behind it, you can monetize it and it can become a lot more realistic. But do I suggest that you hold off and you don’t make videos about the goats and sharing them is that what you do? -Yeah, we share them. -And you know, you know I would say don’t hire a filming and editing you know company that that’s gonna take a lot of time. And you don’t necessarily need to go every single day. But I would start just playing around with it and have fun and post a video here and there. And who knows? One might go viral and you might start getting traction faster and faster. I mean, an example that goes contrary to kind of what I’ve been saying here is a channel called What’s Inside. -Okay. Dan Markham and his son Lincoln they had, they were doing a science project and they thought well let’s let’s do a product to find what’s inside a baseball. And what’s inside this type of a sports ball. And and they posted these to YouTube and then in his science project, he played the YouTube videos along with the display that he had there. Well, those videos started to actually get a lot of traction on YouTube. And so, they just start playing around. Well what’s inside a rattlesnake rattle. And what… You know, they… And so now they’ve got… Yeah, he was a pharmaceutical salesman. -Yeah. That Dan. And eventually, it took a while but not… It wasn’t 4 years. Actually I think it was within a couple years, he was actually able to retire from being a Salesman and just like this whole time on on YouTube. So, for the right type of channel, it can become successful pretty quickly. But you know, how do you predict that? I don’t know. I don’t have any experience with that. -Yeah, okay. Okay, so when you’re building out a new channel and you’re thinking about building it out, how professional should the videos look? And does it depend on what type of channel you’re building? So, we’re talking about YouTube here not Hollywood. So, this hopefully this should come as a refresher. You’ve got a phone right there. -Yeah. -What… That’s the iPhone X? -Yeah. That’s XR? I don’t even know. -Whatever it is. -It’s new. -It’s newer than my mine. Mine is the 6s. -It’s an X something. -And it films in 4k. It’s got… -It does got great camera. -Don’t stress about equipment. Just start with that camera. And then if you have a reason, a specific reason why you need… Like if if you wanted to be able to blur the background… -Yeah. -That’s the reason why you’d want it. But if you’re filming your goats or whatnot, just start with this camera and only upgrade when you already have a consistent strategy. You know that you’re you’re committed to this long-term and you have a specific reason to increase the quality or increase efficiency or being able to put the I was thinking of milking the goats putting the GoPro down in the milk. I don’t know. -Thankfully I don’t have to milk my goats. -Simpler is better. Now, what’s more important than production quality for YouTube is actually the quality of the content. -Okay. So, let’s talk about both. If you’re making videos for your business, you want to be teaching real value on it. You want to get to the points. You don’t want to drag on. You want to just let your personality come through. You don’t want to have a stage voice or or a scripted voice. You just want to talk to people and be conversational. I mean we’re making this video it’s interview style. We’re just we’re talking back and forth. On the DIY or the goat or homestead videos, they want… You want them to be entertaining. You don’t want to just hit record and go through this whole process of building this fence. It’s a 60 minute video because people aren’t gonna watch that. But as an example, there is a channel that I actually enjoy. It’s um Tallyho. A guy bought this old ship that’s like 110 years old. And the woods all rotten. But it was this massive like tons of sails. Big huge ship .110 feet long. That he brought you know to a shipyard and over the last year or a couple years, he’s been gradually replacing beam by beam, board by board. And when he makes a video he’ll record his activities over many days or maybe even a week at a time. -Yeah. That’ll compress down into one episode. And there’ll be time lapses of things where they’re putting in a board that might have taken 10 minutes to get it into the right place because it weighs like 300 pounder. I don’t know. But in the time-lapse, it happens in 20 seconds. Something like that. And then he’ll talk about, “Okay, we…” You know. So, my recommendation for that type of episode is to find channels like that or different vlogs that are entertaining or that are developing or doing DIY stuff and really study how do they do their transitions? How much time do they spend talking what happened do they use music? Really figure out a strategy. But again, if you’re just doing it as a hobby, just just play around with it and don’t stress too much about it. Because you can film a video of something that’s interesting and just post that to YouTube. Like grant Thompson. He learned this with an example of… He used to spend… Sometimes up to hundreds of hours on one episode. -Wow. -Literally. And he got burned out was… He had quit his YouTube channel. But in kind of his frustration, he replied to some comments he was getting about being careless with liquid nitrogen. And so, he wanted to show. So he took his phone. Instead of his whole professional setup, he took his phone and says, “I’m just going to show you what happens when you throw a liquid nitrogen in your face. It’s not going to hurt me.” It bounced off his face. He was fine and he posted that video to YouTube and it got millions of views. -Wow. -So, it’s like on YouTube, you don’t really have to worry about the professionalism. Just kind of be real. Have fun with it. On the on the business side, there’s a lot of strategies on this channel. -Just a few. -Yeah. Well, because I have filmed so many different videos, let me give you a starting place. So, on my channel and I’ll link to it up here, find a channel that’s my tree analogy. Because that kind of lays the foundation of the keyword research and everything that you need to do there that will really start to pull in people that are looking for your services. And this is a way of not promoting to them but just giving them value but they’re going to see you as their hero. So that that’s what I recommend getting started. -Great. Thanks so much. -Yeah, absolutely. So, I have a keyword research guide. In addition to checking out that tree analogy video, my keyword research guide goes through step by step on how you do the keyword research. That the one tool used to be many tools. But now I just narrowed it down because there’s one tool that came out. That’s amazing and I show you how to use it. It’s on SEMrush.com. So, if you want access to that keyword research guide, it’s free. Just click the link below and you’ll get access to that. And guess what? We just filmed 40 episodes straight. 20 yesterday. 20 today. Good job. Could you tell that we had filmed so many episodes back to back? Hopefully enjoyed it. Be sure to subscribe. We’ll see you tomorrow.