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To get people to listen to you, first and foremost, you must have expertise in your industry. After identifying your expertise, you must now have the authority to get people to listen to you. But how do you do that if you don’t have a track record yet? In this podcast, Nate shares what it took for him to become an influencer as a YouTube producer.
Welcome back. Would you like to know how to influence when you don’t have any authority? Well, that’s what this video is all about. I build influencers and I’m going to teach you how you can build influence. Right off the bat, I’m going to ask you a question. Why do you want to influence? Why do you want to be an influencer? Okay. Knowing your why is critical. There is only a fine line between influence and manipulation. Being a manipulator is not going to bring you what you want in life. It’s not going to bring you happiness. Influence when we have a purpose of serving people. Making the world a better place. Influencing the world for good. That’s what this video is about. So, I hope that you can really get into your core and figure out what is your why. Why do you want to be an influencer? The next thing I want you to look at is why don’t you have authority right now? I mean, if you don’t have authority then when you talk to somebody, you don’t have any credibility. They don’t have any reason to believe you or to follow you. So, why don’t you have any authority? Have you just not had enough time to prove yourself yet? The biggest way that I found to build my influence is to build a track record of success over time. It takes time. It took me a lot of time. Now, I’m known as a YouTube producer. I’ve got several channels that have made it really, really big. And I’ve got that track record of success. But rewind 5, 6 years ago, I still had my strategy but I didn’t have that track record. I would tell people about my services. I would tell them my price in which then was much lower than it is today and I couldn’t get new clients. My strategy was solid. I knew it would work. I had proven it in small scale. But that’s just the point. I had not proven it yet in large scale. So, what I did is I offered my services for free to one client. And I stuck with it. It’s been 4 and a half years but that one YouTube channel is now bringing in 5 or 6 hundred thousand a month. We’ve built this channel to over 400 thousand subscribers. And so now, I can look at that channel and many other channels and say, “Hey, look what I’ve done here. That’s what I can do for you.” That track record of success really has given me authority. Does that mean I now have influence? Well, people listen to me a lot more now. When I share advice, people are taking notes. I mean there’s there’s several different levels of influence. One is can I say something and inspire somebody? Will they say, “Wow, that was moving. That was helpful. That was neat.” That’s the first level of influence. The second level of influence is if they actually take action. So several days later. Whether I talked to them a person or whether they hear me speak from the stage, do they implement it? Until they actually take action on what I taught them. That’s the second level of influence. Now, what if they get results from it? So, if I teach them something, I inspire them, they take action. They implement the things that I taught and then they end up getting results. They make a sell. They grow their company, they grow their following on YouTube. That’s the third level of influence. So for me to really even be able to get their attention, I had to get Authority first. I had to build that track record of success. Part of that is confidence in myself. Having successes definitely given me a big boost of confidence. Something that I really want to emphasize here though is it took time. I believed in myself and I just went forward. And it’s taken me several years to get to the point that I’m at right now but I am an influencer. Now, people look to me, they followed my advice they want to buy my programs. And they pay a much higher price for my services now. Alright. So, let’s talk about you. What is your expertise? All right, you’ve got expertise. There’s experiences that you’ve had, you’ve learned life’s lessons and you want to be an influencer using your expertise. Okay, who could you serve? Who could you offer your services to for free? And when I say that I gave my services away for free, I actually partnered with somebody on the channel. So, I’m not out, right? I own 50% of that YouTube channel. Is there a possibility of you doing something like that? Or drastically reducing your prices or something just so you could build up some type of portfolio or a track record of success so that people can see your work and give you authority so that then they’re willing to listen to you and you can be influential. Now, I have one final question for you. Can you be patient? I mean how long are you willing to wait? How long are you willing to work and put in the effort years and years in order to build that track record of success? I mean influence is worth it. But most people don’t have what it takes they’re not willing to put in that time and they’re not willing to be patient. I hope you enjoyed this episode. In the comments below, please share why you want to be an influencer. I will read them and I’ll correspond with you there. Be sure to subscribe of course and we’ll see you tomorrow.