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Influence, by definition, is the capacity of a person to have an effect on other people. In this sense, being an influencer is about getting people to listen to your expertise in certain matters. Given that you already have an expertise, what does it take to 10x your influence? In this podcast, Nate talks about his experience and strategy on boosting his own influence… on YouTube.
How do you 10 times your influence? Seriously. 10 times. I’ve actually done this for several of my clients. And I’m excited to show you exactly what I did. The best way that I know to grow influence is through YouTube. Now, I’m talking about an influencer like a thought leader type person. A coach, a speaker, an author, a mentor. Somebody who has expertise and they have this passion inside that they want to share their expertise to the world. They have a passion to serve the world to make the world a better place. YouTube is the place. So, it’s easy to see that. I mean, you could say that on Facebook. You can say that about LinkedIn, you can say that about Instagram. You could build influence on all of those platforms. So, why do I focus on YouTube. YouTube has the best search engine. And YouTube has the best partner program. You already know how amazing the YouTube search engine is. If you seen a video or somebody tells you about a video, you know how to find it. You can just go to YouTube and find it just by describing it. You’ll find whatever you want. If you saw video 5 years ago and you try to find it, you’ll find it like that. No other social platforms or video platform has a search engine that even comes close. Now, here’s what it really means for you. You have an expertise. And all around the world right now, people are asking questions or typing in questions in Google or YouTube that you have the answer for. But they don’t know that you exist yet. All you have to do is make videos that answer their questions and they’ll find you. Now, created another video. Don’t watch it now but I’ll link to it right there. It’s called my Tree Analogy. If you watch that video, you’ll know how to do the right type of keyword research so that when you post a video on YouTube, the video will rank on YouTube on day 1. So, that is huge. All you do is make videos that answer people’s questions and you rank on day 1 and people all around the world that don’t know you exist… Yeah, now they find you. “So Nate, tell me about that partner program.” Okay, so you probably heard the partner program before. That’s where an advertiser pays YouTube and YouTube pays out 55% of that ad revenue to the creator of the video. So, they’re partners with you when they share that ad revenue. “That sounds pretty cool, Nate.” Yeah, but that’s not the best part. The best part about the partner program is not the ad revenue. Don’t get me wrong. I make 5 figures monthly from ad revenue on YouTube. But that really is just the icing on the cake. Do you want to know the real benefit of the YouTube partner program? If you make a video that makes YouTube money, YouTube will promote that video to the masses. So, not only are they promoting your video and you’re not paying YouTube for that promotion, they’re paying you. Your videos are getting more views. Your channel gets more subscribers. After people watch your videos, they go to your website and they buy your programs. This is the real deal. I’ve got a channel that went from 0 to 420,000 subscribers. It took us a few years to get there. But get this: That channel brings in $600,000 per month. Just from organic YouTube traffic. What? How does that work? Okay, this videos are how-to. They’re educational. We don’t do any selling in these videos except for the very end. And the very end, we say, “Hey, if you found value in this video then click the link below because I have a free gift for you.” I want to give you my book for free. Covers a much greater detail.” When they click that link, the get the free book. Now, they on the click funnel’s sales funnel. There’s a thousand dollar course that’s sold there. There’s up sells, there’s down sells. There’s a sales team that will follow up and make phone calls. And all we did was to make a how-to videos that answer people’s questions and we made videos that would make YouTube money so they would promote us and grow our channel. “But Nate, how many videos do I need to create? How long do I have to do this?” Oh, you just got to create daily videos for several years. “What? You got to be kidding me.” Okay, look. That’s a lot of work. But what are we talking about here? This is not just marketing. We’re not just talking about marketing. We’re talking about real influence. If the beginning of this episode, we talked about how to 10 times your influence. What I’m talking about here goes way beyond that. I’m talking about taking you from influencer to thought leader. We’re building you a massive tribe. Real influence. Daily videos should sound intimidating. I’m the master of efficiency. And I figured it out how on 20 episodes in a single day. And then for me, daily means 5 episodes per week. So, if I film 20 episodes in a day, that covers me for 4 weeks. And I only have to film once every 4 weeks. That’s how I’m currently managing 12 different YouTube channels. Soon to be 14. I’ve got a free gift for you. If you click the link below, I’ll give you access to my keyword research guide. It takes you to step by step how I find the titles that get you to rank on YouTube on day 1. I hope you find it helpful. I hope you hit subscribe and then click the bell. You know what? If you hit subscribe, YouTube changed it. It doesn’t notify you when I upload new videos. So, if you want to know each time I upload a new episode, click the bell. So once you hit subscribe, hit the bell and YouTube will notify you each time I upload a new episode. We’ll see you tomorrow.