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If you think you’re an expert in a particular field, you may consider becoming an influencer! Formerly limited to hosting events, it’s now possible to get more people to hear you out with the power of the internet. In this podcast, Nate talks about what you can do to boost your influence!
Would you like to know how to 10 times your influence? I’ve done this myself. I’ve helped several clients do this and I have the exact strategy or formula that you can do to do this as well. Let me cut to the chase right at the beginning of this episode and say, the best tool that you can use today to build your influence or to the 10 times your influence is YouTube. I mean, seriously. I love LinkedIn. LinkedIn, is a great tool. It’s great for lead generation. But YouTube is way, way, way better for building influence. I love podcast. Podcasts are great. YouTube has some distinct advantages over podcast for building an influence. I enjoy Facebook. Facebook is a huge platform. There’s great marketing advantages there. But YouTube has some huge, huge, huge advantages over Facebook. And so, we’re going to talk about YouTube and how you can use YouTube to really build influence. Let me give you an example. I’ll introduce you to Kris Krohn. Kris Krohn is definitely an influencer. He was an influencer before I met him. But it was only in a local setting. In Utah, in northern Utah, he would put on events and he’d get people to come to the those events. But nobody outside of Utah really knew who he was. And now, he’s approaching 450,000 subscribers on his YouTube channel. We started that from scratch. And just as a primary reference, the channels bringing in between 5 and 6 hundred thousand dollars every single month. He’s got clients that flying from all over the country and even some internationally now to come to his events. It’s really 10 times influence in a big big way. So, how did we do it? How did we use YouTube to build Kris Krohn’s influence. Well, YouTube has 2 distinctive advantages. So, first one is search. Second one is suggested. And I’m going to introduce that one as the partner program. YouTube’s partner program has a huge advantage that you probably aren’t thinking of. Most people focus on the wrong advantage. Let’s talk about search first, okay? You have an expertise. People all around the world right now are going to google in YouTube and they’re typing in their questions. They’re asking questions that you have the perfect answer for. But they don’t know that you exist. They don’t know that you exist. And so, they don’t find you. They find somebody else who can then influence them. So, what we do is we make videos that answer people’s questions. These questions people are searching for online. That’s it. You make a video that answers somebody’s question. You post it on YouTube and now you’re influencing those people who are now finding your video. Okay, the second great advantage to YouTube is their partner program. Now, most people think of the partner program the benefit of that being that you can make money with YouTube. You can partner with YouTube. Advertisers pay YouTube, YouTube pays you out 55% of that ad revenue when ads are shown next to you or videos. That’s a pretty good deal. I think it’s an amazing deal. And yes, you can make thousands of dollars when you get millions of views. Okay, I’ve personally make 5 figures every single month through this partner program. But that is a small part of the benefit. There’s so much bigger benefit. And here’s that benefit. If I make a video that will make YouTube money, YouTube will promote that video. Think about that. If I make a video that will make YouTube money, YouTube will promote that video. So, I can have video that gets promoted to millions of people. Millions of views. I don’t have to pay for that promotion. And if fact, because of the partner program, YouTube pays half that revenue to me. But the bigger benefit is the fact that my video got millions of views. And that means at the end, when they get to the end of my video and it says, “Hey, you should get my free book. Click the link.” And they enter my sales funnel. And they purchase my programs. These 2 benefits, the search and the program which how you to promote… They put your videos in the suggested sections. Those 2 benefits make YouTube the best place for building your influence. I mean it certainly helps that YouTube is a platform based on video. Because video is such a powerful tool for connecting with people. I’m going to wrap up this video and give you an assignment. Give you a challenge. I challenge you to make videos that answer people’s questions. Launch 5 or more episodes per week. yeah, that sounds like a lot but it’s pretty simple. Pretty simple. I film 20 episodes in a day when I film and that gives me for weeks worth of content. And it’s worth it. Because several years from now, you’ll have a massive tribe, a massive following. You’ll have 10 times influence or more. Hope you enjoy this episode. The whole reason I have this YouTube channel is because I teach these principles. This video is kind of overview of what’s possible on YouTube. And how you can leverage YouTube to build your influence. If you want of those specific, be sure to subscribe. Check out a lot of the other videos on my channel and we’ll see you tomorrow.